About JOATLAB
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About JOATLAB *
Welcome to JOATLAB — where creativity meets culture, and design becomes a bridge for connection.
Founded by multidisciplinary artist and designer Jaelen Isis (aka @JX.Hana), @JOATLAB was born from a deep love for art, storytelling, and visual exploration. Rooted in iconic eras and shaped by the richness of diverse cultural heritage, our studio is dedicated to creating work that’s not only beautiful—but meaningful.
From reimagined Lotería cards to statement-making apparel and bold digital design, every piece we create is an homage to individuality, heritage, and the power of visual storytelling. Our work is layered with intention—celebrating resilience, joy, memory, and expression.
At @JOATLAB, we’re more than just a creative studio—we’re a community of dreamers, doers, and design lovers. Whether you’re building a brand, curating your space, or searching for your next favorite piece, we’re here to bring your vision to life.
Let’s build something extraordinary together.
Mission
At @JOATLAB, we merge culture, storytelling, and design to create products and experiences that spark connection and celebrate identity. Founded by Jaelen Isis, our studio thrives at the intersection of art, function, and emotional resonance—crafting one-of-a-kind work that honors the past, reflects the present, and shapes the future.
Vision
To be a globally recognized creative lab where innovation meets soul—empowering people through design that is thoughtful, sustainable, and culturally rooted. @JOATLAB envisions a world where diverse stories are not only seen but felt, through beautiful, purpose-driven design across mediums.