Arts Studio + Commissions
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![Colorful drawing of a prickly pear cactus with green pads and pink fruit, set against a bright blue sky, with pink and green grass at the bottom, and the words 'EL NOPAL' and the number 39 written on it.]()
EL NOPAL BY JXHANA
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LA PERA BY JX HANA
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![Colorful artwork of a human heart with two roses, one pink and one orange, attached to it, surrounded by a blue frame with the words 'El Corazon' at the bottom and the number 27 in the top left corner.]()
EL CORAZON BY JX HANA
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![Promotional flyer for original acrylic art commissions displaying a photo of an art gallery interior with a woman looking at artwork and a large painting of a face on the wall. The flyer mentions hand-painted artwork on 8.5x11 canvas, starting at $175, and details about commissions and custom concepts.]()
Acrylic Art Commissions
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![Promotional graphic for a photo-based portrait art class, featuring a faded collage of four photos of people, with bold maroon text reading 'Tier 2 Commission Art', 'Photo-Based Portrait', and the website www.joatlab.com.]()
Photo Based Portrait
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![Collage of vibrant artworks including a woman painting a colorful abstract piece, a cactus with the words 'El Nopal', a detailed drawing of a human heart with roses, a realistic portrait of a woman with intense gaze, a watercolor-style portrait of a woman with a nose piercing, an abstract portrait of a woman with blue accents, and a painting of a green pear labeled 'La Pera'. Central text reads 'Joatlab'.]()
Signature Interpretation
Branding & UX/UI Services
What is UX/UI?
» UX (User Experience) and UI (User Interface) design define how a digital product feels and looks
The Starter-Cycle UX/UI Design System is a focused UX/UI package designed for small websites, early-stage products, or MVPs. This package gives you clarity, structure, and user-centered design for a fast, high-impact launch.
This package is ideal for:
Early-stage businesses or startups launching a small website
Clients who need user-focused design without a full-scale UX process
Projects that want clarity and actionable design quickly and efficiently
Whats included:
Website UX/UI Design
1–3 website pages (e.g. Home, About, Contact or equivalent)
Desktop-first UX/UI design
Mobile-responsive layouts included
Design delivered in Figma (or equivalent)
This package covers UX/UI design only. No coding implementation is included. Clients who book a Starter-Cycle or Pro-Cycle package receive a discounted website build rate (originally included in price).
UX/UI Process (Curated & Limited)
Research Phase: Up to 2 research activities, selected based on your product and goals.
Definition and Ideation Phase: Up to 3 strategic definition and ideation tasks.
Prototyping: Included (i.e. User-flow, sketch frames, low-fidelity, mid-fidelity prototypes)
Testing: 2 testing and refinement tasks
Why This System Works
Good UX/UI isn’t just about screens, it’s about decision-making, validation, and execution. The Full-Cycle UX/UI Design System ensures every design choice is grounded in research, aligned with business goals, and tested before launch.
What’s Not Included
❌ More than 1–3 website pages
❌ Coding (UX/UI design only)
❌ Additional user interviews beyond the included scope
❌ High-fidelity or interactive prototypes beyond the included pages
❌ Branding or logo design outside existing assets (See Brand Essentials Starter kit for this service)
❌ Marketing materials (social media graphics, ads, email templates. (See Brand Essentials Starter Kit , Social Media Template, or Full Brand Strategy deck)
❌ Copywriting beyond minor UX microcopy
❌ Ongoing UX/UI support after project completion
❌ Unlimited revisions beyond the included round
Additional pages, research, or revisions can be added at an extra cost if needed.
What is UX/UI?
» UX (User Experience) and UI (User Interface) design define how a digital product feels and looks
The Pro-Cycle UX/UI Design System is a full cycled and structured, end-to-end UX/UI engagement designed to take a digital product from concept to execution that delivers website that meats a clients business goals.
This package covers the full product lifecycle- research, definition, prototyping, and testing- with deliverables curated specifically for your business.
Rather than applying a one-size-fits-all process, this system is intentionally modular. Based on your needs, I select the most relevant UX/UI tasks from each phase to create a focused, efficient, and actionable design solution.
The result is a focused, intentional design process that delivers clarity, usability, and a product teams can confidently move forward with.
This package is ideal for:
Founders launching a new website or app
Teams redesigning or optimizing an existing product
Businesses transitioning from “idea” to validated digital experience
Agencies or startups needing structured UX/UI support
If you need clarity, direction, and execution for your website (not just visuals) this is for you.
Whats included:
Website Build-out
3–5 pages (option to scale to 6–8 with an add-on)
UX/UI Design
Research Phase: Up to 5 research activities, selected based on your product and goals.
Definition and Ideation Phase: Up to 8 strategic definition and ideation tasks.
Prototyping: Up to 3 prototyping deliverables (i.e. User-flow, sketch frames, low-fidelity, mid-fidelity prototypes)
Testing: Up to 5 testing and refinement tasks.
Timeline:
6-8 weeks, depending on complexity and responsiveness
Why This System Works
Good UX/UI isn’t just about screens, it’s about decision-making, validation, and execution. The Full-Cycle UX/UI Design System ensures every design choice is grounded in research, aligned with business goals, and tested before launch.
What this package does NOT included:
❌ Visual branding or logo design (See Brand Essentials Starter Kit)
❌ Marketing assets (social, ads, email, pitch decks- see Brand Essentials Starter Kit , Social Media Template, or Full Brand Strategy deck)
❌ Website or app / coding (Website development is included)
❌ Copywriting beyond UX-related microcopy
❌ Ongoing UX support after project completion
❌ Unlimited revisions or open-ended exploration
❌ Additional research, testing, or prototyping outside the agreed scope
❌ Project management for external vendors or developers
❌ Post-launch analytics setup or monitoring
Additional work outside the agreed scope is available at an hourly or project-based rate. This package is intentionally limited to ensure depth, quality, and strategic focus. This package covers UX/UI design only. No coding or development implementation is included.Please read Service Guidelines thoroughly.
A simple, clean website build for clients who already have approved designs and want a professional 1–8 page site launched quickly.
This Package is Ideal for
Clients launching a small website quickly
Founders who want a clean, professional site without a full dev team
Starter-Cycle clients who want a simple path from design to launch
Whats Included
Services:
Basic: 1 page (or very simple 2-page), 1 revision round
Standard: 3–5 pages, 2 revision rounds, CMS (basic content management system/Style Guide)
Premium: 6–8 pages, 3 revision rounds, Premium CMS collections, Light interactions (platform-native), Final walkthrough
Website Build
Build of 1–8 pages based on client needs and final approved UI designs or client’s existing interfaces
Desktop + mobile responsive setup
Clean layout implementation with basic interactions
Content placement using client-provided text and images
Basic walkthrough or handoff instructions
Platform setup (Squarespace, or Wix)
SEO basics
Accessibility-conscious layout
Timeline:
1–2 weeks after design approval, depending on complexity and responsiveness
This package is execution-only and does not include UX/UI strategy, research, or design. Additional pages, features, or revisions beyond the agreed scope will require a separate quote.
Client Requirements
Final Website designs must be approved before build begins
Client must provide:
Website platform login access
Domain access (or instructions for launch)
Final content (text + images)
Logos, Branding, and Style Guide
What This Add-On Does NOT Include
❌ Custom coding or advanced functionality
❌ E-commerce setup
❌ Blog setup or CMS customization
❌ Copywriting or content creation (See Social Media Add-on)
❌ Logo or branding design (See Brand Essentials Starter Kit)
❌ Ongoing website maintenance or updates
❌ Third-party integrations beyond basic forms
Additional features or pages can be added at an extra cost.
STARTER KIT
*BRAND ESSENTIALS: STARTER KIT
Give your brand the essentials for a professional, cohesive brand identity across digital platforms. This package establishes the core visuals and branding elements needed to make a strong first impression and create a recognizable brand.
Benefits:
Foundation for Brand Identity: Provides the essential elements like logos, colors, and fonts that form the base of your brand.
Consistent Social Media Presence: Ensures cohesive visuals on social media with customizable templates, making it easier to maintain a branded look.
Easy Customization: Templates and guidelines make it simple for you or your team to adapt your branding on your own.
Affordable and Comprehensive: It’s cost-effective for new brands, combining the most necessary assets without extensive customizations.
Service Guidelines:
**This Brand Identity Kick Starter package is a creative service intended to provide visual branding and brand strategy tools. It does not include business registration, legal advice, trademarking, or ongoing brand management. All design assets are customized and delivered digitally. One round of revisions is included; additional revisions may incur extra fees. Final files are provided in standard formats (.PNG, .SVG, .JPG, .PDF, or Canva). By purchasing, you agree to the outlined scope and terms.**
Turnaround time is 10–14 business days after onboarding is complete.
Clients must provide feedback within 3 business days to stay on timeline.
This service is non-refundable once design work has started.
See What's Happening
Our upcoming events are all about connection, creativity, and collaboration. Don’t miss your chance to be part of the experience.
JOATLAB AT SHOP MY CLOSET EVENT- OPEN DIALY
JOATLAB will be available at closet #13 Daily!
Friday, February 20, 2026 | 11:00 AM 5:00 PM
Shop My Closet3001 Hennepin AvenueMinneapolis, MN, 55408United States (map)
About
It all started with a few late nights, a sketchbook full of ideas, and a vision: to create art and design that went beyond aesthetics. I wanted each piece to tell a story, evoke a memory, and spark a connection. From that spark, @JOAT.LAB was born, a creative studio rooted in individuality, heritage, and the transformative power of design.
I founded @JOAT.LAB in 2020 as a space to bring my passions for art, design, and storytelling to life. Inspired by the richness of my Latine heritage and the timeless influence of vintage aesthetics, I set out to build something deeply personal—yet universally resonant.
Every project—whether it’s a bold reimagining of a Lotería card, a statement-making apparel piece, or a UX/UI design for an emerging brand, is crafted with intention, cultural depth, and care. At @JOAT.LAB, the work is never just about the visuals; it’s about the journey, the impact, and the human connections we create along the way.
This isn’t just a studio—it’s a growing community of dreamers, makers, and storytellers.
I’m so glad you’re here to be part of it!