Logo for 'Sothea' with text 'Art / Design / UX/UI' underneath, all in stylized font and dark colors.

Arts Studio + Commissions

Branding & UX/UI Services

Starter-Cycle UX/UI Design System Starter-Cycle UX/UI Design System
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Starter-Cycle UX/UI Design System
$1,800.00
Pro-Cycle UX/UI Design System Pro-Cycle UX/UI Design System
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Pro-Cycle UX/UI Design System
$3,500.00
Website Builder Package Website Builder Package Website Builder Package Website Builder Package
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Website Builder Package
from $400.00
BRAND ESSENTIALS: STARTER KIT BRAND ESSENTIALS: STARTER KIT
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BRAND ESSENTIALS: STARTER KIT
$595.00

See What's Happening

Our upcoming events are all about connection, creativity, and collaboration. Don’t miss your chance to be part of the experience.

JOATLAB AT SHOP MY CLOSET EVENT- OPEN DIALY

JOATLAB will be available at closet #13 Daily!

Friday, February 20, 2026 | 11:00 AM 5:00 PM

Shop My Closet3001 Hennepin AvenueMinneapolis, MN, 55408United States (map)

Two women smiling and chatting in a black-and-white photo. One woman has short hair and wears a black top a skirt and high heels. The other woman has curly hair and wears a large coat over a black and white dress with high heels, standing with one hand on her hip.
A woman with short curly hair and a back tattoo is painting a watercolor portrait of a face with blue and pink tones on an easel in a brick-walled room.
A woman with dark hair wearing a pink blazer, pink turtleneck, floral headband, and denim shorts.
Three cartoon cat faces with hearts, one wearing a crown, one with a bow and heart, and one smiling.

About

It all started with a few late nights, a sketchbook full of ideas, and a vision: to create art and design that went beyond aesthetics. I wanted each piece to tell a story, evoke a memory, and spark a connection. From that spark, @JOAT.LAB was born, a creative studio rooted in individuality, heritage, and the transformative power of design.

I founded @JOAT.LAB in 2020 as a space to bring my passions for art, design, and storytelling to life. Inspired by the richness of my Latine heritage and the timeless influence of vintage aesthetics, I set out to build something deeply personal—yet universally resonant.

Every project—whether it’s a bold reimagining of a Lotería card, a statement-making apparel piece, or a UX/UI design for an emerging brand, is crafted with intention, cultural depth, and care. At @JOAT.LAB, the work is never just about the visuals; it’s about the journey, the impact, and the human connections we create along the way.

This isn’t just a studio—it’s a growing community of dreamers, makers, and storytellers.

I’m so glad you’re here to be part of it!