Threshold- Top of bed + Sheets & Blankets
Supported the design and development of comforter/ duvet + shams set and quilt + Shams set products as part of the Threshold EVERYDAY assortment expansion initiative.
My Role: Lead designer for select In-line programs spanning across Threshold aesthetics.
Goal: My strategic intent was to establish foundations of our Threshold everyday assortment and offer even more styles to reach more guests through expanded color, pattern, and aesthetic range.
Key Aesthetics:
New Traditional: Casual classic designs targeting a broad customer base.
Modern: Clean and reductive designs catering to minimalist preferences.
Luxe: Refined and bold designs appealing to customers seeking upscale elegance.
Boho: Playful and artisan designs for customers with eclectic tastes.
